Erum Ali is a successful Indian fashion and costume designer who worked for various Tamil and Hindi films. Erum Ali owns a bridal salon shop by the name of EA bridal lounge. Erum is currently working as a Lifestyle and Residential Real Estate Specialist in New Zealand
Wiki / Bio
Erum Ali was born on August 8, 1975 (age 47 years; from 2022) on Friday in India. Her zodiac sign is Leo. Erum worked in the film industry as a costume designer and stylist for over sixteen years. According to Erum, she did not take any professional course in fashion design. Erum began her career with films in Telugu, in which she designed costumes for her husband Abbas Ali. Later, he also worked on some Hindi movies. Erum was much more interested in business than working on movies as a costume designer. She didn’t want to work as a full-time costume designer for movies. In 1998, Erum Ali opened her fashion boutique in Chennai under the designer name Erum Ali, with a collection of the same name. Erum Ali in 2001 also opened her EA bridal lounge shop on the exclusive Khader Nawaz Khan Road in Chennai. Erum designed her husband’s costumes for his films. In 2010 Erum also worked as lead designer on a Tamil film.
In 2014, Erum moved to Auckland with her family, where she joined the London School of Economics and Political Science to obtain a postgraduate diploma in management and human resources in 2014. In the same year, Erum and her husband Abbas started Areza in Auckland. Areza included a collection of designer fabrics providing personalized services to clients in Auckland. Erum and Abbas continued it for 3 years. In 2017, Erum obtained a postgraduate diploma in business administration from the Auckland Institute of Studies to improve her skills. In October 2020 he joined as a Corporate Account Manager at Posmate, where he worked for only 4 months. In April 2021, Erum joined as a residential and lifestyle specialist in Barley Real Estate.
husband and sons
Erum Ali’s husband’s name is Abbas Ali. He is an Indian actor and model. Erum Ali and Abbas Ali got married in 1997. Before getting married, Erum Ali used to design clothes for Abbas in his movies.
Erum and Abbas have two children. A boy whose name is Aymaan, and 21 years old; from 2022 daughter Emira.
Erum and her family lived in Chennai for a long time, but in 2014 they moved to Auckland, New Zealand.
As a costume designer
Erum Ali began her career as a costume designer in Telugu films. She designed costumes for her husband in his movies. She worked as the lead costume designer on the Tamil film Aayirathil Oruvan in 2010. Apart from this, Erum Ali also worked in Hindi films such as Dil ke Peeche Peeche, Zinda Dil and Ansh. Erum worked on various Tamil, Kannada, and Malayalam films.
Erum Ali also participated in Chennai Fashion Week which was held at Hyatt in Chennai in 2001.
as an entrepreneur
In 1998, Erum opened her fashion boutique in Chennai under the designer name Erum Ali. Later, in 2001, Erum opened a bridal shop under the name EA Bridal lounge in Chennai with Sonia Aggarwal, a Tamilian actress, as the brand ambassador.
The EA bridal lounge store launch was attended by many great celebrities and major Chennai societies, which was hosted by Erum Ali and Abbas. AR Rahman also visited Erum Ali’s store at the launch party.
At the store launch, Abbas Ali, Erum Ali’s husband, along with other Erum friends, modeled the elegant wedding clothes and posed for photographs. The Bridal collection was designed by Delhi designers Harpreet Narula and Rimple. He continued with his fashion store for over 11 years. After moving to New Zealand in 2014, Erum and her husband Abbas Ali started Areza, a fashion store providing personalized services to customers in Auckland. Areza continued for 3 years.
As a volunteer
Erum joined Appolo Hospital as a childhood cancer volunteer in 2013, where she worked for nearly a year and six months. When Erum moved to New Zealand, she joined the Amitabha Hospital service as a hospice volunteer in January 2016, where she worked for almost a year.
As a corporate account manager
In 2020, Erum joined as a Corporate Account Manager at Posmate. He worked there for almost 4 months.
As a residential and lifestyle specialist
In April 2021, Erum joined Barley Real Estate as a residential and lifestyle specialist in Takanini, New Zealand.
Facts / Curiosities
- According to Erum, in the early days of her married life, she faced a problem adjusting to her husband’s friends.
- Erum Ali gifted Abbas with a Harley Davidson motorcycle on one of his birthdays.
- According to Erum, he prefers retail over working on movies, as he enjoys personal interaction with the brides who come to his store.
- According to Erum, her husband Abbas Ali assisted her in marketing and managing her events.
- According to Erum, she always wanted to work on a film that was challenging and that showed her creativity as a designer.
- According to Erum, he enjoys spending more time passing on his business skills to startups.
- Erum is very supportive in events that are for social causes and for charitable purposes.